Hello! We’re Mustafa and Loveness—a dynamic duo specializing in photography and art direction. Our approach is rooted in understanding your vision, ensuring that every project we undertake resonates with your audience and elevates your brand’s identity.

I’m Mustafa, a product and still life photographer with an eye for bringing out the best in everyday objects. Specializing in jewellery, tech gadgets, home decor, beauty products and fashion accessories. I focus on the finer details—lighting, angles, and textures—to create authentic, eye-catching images that showcase your product’s uniqueness. My goal is to make your work stand out effortlessly, without feeling staged.

Loveness is the founder of Loveness Lee jewellery, bringing nearly a decade of experience in creating impactful campaigns for both her own brand and others. She believes that a successful campaign begins with a deep understanding of a brand's identity, Loveness excels at creating visuals that are uniquely tailored to each brand’s story and ensures every colour, mood, and detail aligns seamlessly —because a great campaign isn’t just pretty, it’s purposeful.

We’re a husband-and-wife team, and we wouldn’t have it any other way. We offer personalized services tailored to your needs, whether it’s photography and art direction separately, or a combination of both for a more impactful result.

As brand owners ourselves, we understand the challenges and nuances at every level. That’s why we’re able to tailor our services to address your unique needs and solve any specific challenges you face.